The Archibald:
brand film

Screencraft was engaged by Macarthur Projects to produce a brand film for a new development on the New South Wales Central Coast, The Archibald. The challenge was to evoke the lifestyle and amenity of the location for a development that is still under construction.

We used a combination of locations to give a sense of the coastal lifestyle offered by The Archibald, along with scenes filmed against a green screen, with location renders added during post-production.

Screencraft's brand film for the $400 million project, is part of a strategy to significantly transform Gosford, and the site will include the Central Coast's first five-star hotel.

Sixty per cent of apartments were sold on day one of release.