ICON WATER:
Brand Film

Icon Brand Launch Video

Web Video production

Screencraft teamed up with regular agency partner Cre8ive to produce a 90 second video for the the launch of Icon Water. Previously ACTEW Water, Icon had turned to Cre8ive to reinvent their brand. The video brief was to make Icon employees proud of their new identity and make the Canberra public feel nurtured by Icon. Filmed over just two days, the brand film contrasts children playing in the pristine water that Canberra enjoys with imagery of Canberra’s immaculate waterways and Icon’s dependable workers & infrastructure.

Services provided include:
Project planning & logistics
film director
filming on location
grip/gaff truck
commissioning drone footage
editing
broadcast design
colour grading
sound design