CATHOLIC CARE:
Manifesto

To forge a new identity for CatholicCare, Zoo Advertising commissioned us to produce a powerful brand film campaign for TV and web. With just one week before Christmas, we worked from Zoo’s voiceover animatic, to create a script and shooting storyboard. An exhaustive talent and location search engaged over thirty actors around the ACT for a three day shoot. The emotive brand film was adapted as 60 and 30 second television commercials, and 90 seconds for the web. Cinematic colour grading, a warm vocal track and music brought together a strong and appealing message for CatholicCare