David Jones:
Spring Summer 2018 Collections Launch

The David Jones biannual season fashion launch is an iconic Australian event, bringing together the biggest names in the fashion industry. Once again, we partnered up with DJs to shoot and stream the launch live from the runway to Facebook, featuring models Karolina Kurkova, Anwar Hadid, Jessica Gomes and Jet Kenny.

We produced a 7-camera live feed of the impressive display live from Fox Studios, Sydney. The key for DJs was to showcase the garments coming out this season. We made sure our shot selection captured the models head to toe all the way around the tricky runway. We spared no expense in bringing this huge show to the masses, running fibre around the site to ensure crystal clear images.

For this show we also used an old staple of sports broadcasting - an EVS. The EVS operator pulled together footage in the hours before the event. We captured arrivals on the red carpet, models getting ready, food preparation and more of the same to help hype the show. The 60-second edit added a huge amount of production value. The EVS operator was also able to pull together a highlights package of the show while it was happening, continually striving to value ad. 

The production was a huge success, with over 600-thousand views, superseding last years’ 106-thousand. David Jones also experienced over $160,000 in online sales during the evening. We loved once again having the opportunity to collaborate with such a premium brand. Happy fans, happy client, happy Screencraft.