CHS:
Health Literacy campaign

Screencraft worked closely with Canberra Health Services to educate the region about the many options for receiving care, from the ED through to the GP. For example, Canberra is home to five walk-in centres, each staffed with experienced nurses with the ability to treat non-critical injuries such as the need for stitches or asthma. 

This campaign was aimed at increasing awareness of available options for treatment, with an emphasis on Prevention, Diversion and Awareness. 

By highlighting a number of applicable scenarios, the campaign aims to inform Canberrans that no matter your age or stage of life, there are many options available when it comes to receiving care.

Deliverables included a 30 second TVC, a 15 second online ad, as well as audio ads and still photography.