PNG national health campaign

Screencraft produced a COVID-19 vaccination campaign for Papua New Guinea.

During the pandemic, PNG had one of the lowest COVID vaccination rates in the region, and the task was to demystify the vaccination procedure, emphasising the safety of the vaccine and the ease with which vaccination can be achieved.

The other key approach was to boost trust in health professionals, and to show them as helpful members of the community.

The broader campaign included the production of the TV drama series, It Takes A Village. 

This series complemented the campaign by including public health messages around vaccination, with key characters shown being vaccinated in village clinics. 

The national public awareness campaign included a TVC, radio, posters and billboards.