Red Bull:
Flugtag
Services
Live broadcasts
TV commercials
Red Bull Flugtag is one of Red Bull Australia's largest events of the year. It has been held in cities all over the world, every year since 1991, when it first debuted in Vienna. On November 2018, Red Bull Flugtag landed in Sydney, attracting thousands of spectators. Our team planned and strategised for months to bring this incredible event direct, live, to the screens on Facebook and a highlight show on Channel 9.
We worked with Red Bull to determine our goals for the production, engagement strategies, and the many technical requirements. We assembled a highly skilled crew of 52 people, including 8 camera operators, 1 crane operator and 1 drone pilot. The entire 5 hour live production was produced and directed by our own Michael Fardell.
Along with the livestream, we produced four team videos to be played during the event, edited a 22 minute highlights program for broadcast, a 3 min highlights reel for broadcast, and 3 social media cutdowns for ‘best performance,’ ‘best crash,’ and ‘best reactions.’-
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