DOMAIN:
We know Canberra

Domain threw down the challenge to Screencraft to produce a campaign to celebrate the 25th year of Allhomes in Canberra, illustrating how deeply they know Canberra.

Screencraft was thrilled to partner with Domain to create the latest campaign for Allhomes.

The campaign focuses on the emotional journey of finding the perfect home, going beyond listings to showcase Allhomes’ deep knowledge of Canberra, Queanbeyan, and the ACT.

The campaign includes OOH ads, digital spots and a documentary-style TV commercial, highlighting the distinct charm of Canberra’s neighbourhoods and its quirky local stories. It also features moments that bring Canberrans together, like heading to a Brumbies games at GIO and the viral Hephner the Alpaca, who sneezed on King Charles during his recent visit.

The campaign shows how Allhomes helps Canberrans navigate the property market and highlights key Allhomes app features, like property alerts and school zone searches, to make finding a new home easier.

Every year,  hundreds of thousands of Canberrans turn to Allhomes to guide them through every step of the property journey, offering unparalleled knowledge, market insights, and community expertise.

Screencraft successfully produced a 45 second TV commercial, along with cutdowns of 30 seconds, 15 seconds, and 6 seconds, in addition to capturing campaign photography for print, digital and out of home usage.